About this course
Search engine optimization fundamentals: on-page, off-page, technical SEO, and analytics. Across 12 modules you learn to diagnose why a site does or does not rank, and to act on the answer rather than guess at it.
SEO attracts more confident bad advice than almost any other digital discipline. This course is built around evidence — what search engines actually do with a page, what the data in your own analytics is telling you, and how to tell a real ranking problem from a superstition.
Who this course is for
- Business owners who are paying for SEO and want to judge whether they are getting it
- Marketers who need to own organic search rather than outsource it blindly
- Web developers who build sites and want them to be findable by construction
- Freelancers and agency staff adding a service line clients regularly ask for
- Students in Assam and the Northeast entering digital marketing, where local SEO skill is in genuine demand
What you will produce
Work is applied to a real site throughout rather than taught abstractly. Keyword research grounded in genuine search demand, on-page optimisation across titles, metadata and structure, technical audits covering crawlability and indexation, a content plan built from search intent, a local SEO setup, and a reporting framework that distinguishes movement from noise.
The final project is a complete SEO strategy for a real website — audit findings, prioritised recommendations, and a measurement plan.
Course curriculum
Foundations and research
- Introduction to SEO & How Search Engines Work
- Keyword Research
- On-Page SEO Fundamentals
Crawling, indexing, and ranking are covered as three separate stages, because most SEO problems are actually crawl or index problems being misdiagnosed as ranking problems.
Technical and content
- Technical SEO
- Content Strategy for SEO
Technical SEO covers site architecture, robots directives, canonicals, sitemaps, duplicate content, and structured data. Content strategy starts from search intent — matching the type of page to what the searcher is actually trying to do, which is more often the reason a well-optimised page fails to rank than any keyword shortfall.
Authority and place
- Off-Page SEO & Link Building
- Local SEO
- SEO Tools
Link building is taught with the risks stated plainly, including the tactics that carry penalty exposure. Local SEO covers business profiles, citation consistency, review signals, and local structured data — directly applicable for any business serving a defined geographic area.
Performance, scale, and measurement
- Mobile SEO & Core Web Vitals
- E-commerce SEO
- SEO Audits & Reporting
- Final Project — Complete SEO Strategy
Core Web Vitals are covered using field data rather than lab scores alone, since the two frequently disagree. Reporting is treated as a skill in itself: separating signal from seasonal noise, and presenting findings to people who will fund the work.
Skills and tools you will work with
Search engine crawling and indexing behaviour, keyword research and search intent analysis, title and metadata optimisation, heading structure and internal linking, robots directives, canonicals and XML sitemaps, structured data, link acquisition and risk assessment, local search signals and business profiles, Core Web Vitals, e-commerce and product search considerations, analytics and search console data, and audit and reporting workflows.
By the end of this course
- Audit a website and identify what is genuinely limiting its organic visibility
- Research keywords by intent rather than by volume alone
- Optimise pages without resorting to tactics that carry penalty risk
- Diagnose crawl and indexation problems and fix them at the source
- Set up local SEO for a business serving a defined area
- Interpret analytics and search console data honestly
- Present a prioritised strategy that a client or employer can act on
Related courses at COMPLIT
For the broader marketing picture around search, see Advanced Digital Marketing & AI Tools. For the technical side of implementing what an audit recommends, see Front-End Development. For presenting findings persuasively to clients, see Communications.
Browse everything on the COMPLIT courses page, or get in touch if you are unsure which course fits you.
